During the 43rd edition of World Travel Market London, Los Cabos held 24 meetings with wholesalers, specialized tour operators, airlines, and media from the English market, where marketing programs and familiarization trips were arranged with luxury agencies from the European market.
Furthermore, promotional events and caravans will be held in England as part of the promotional strategies to be implemented in 2023 to increase demand.
The Los Cabos Tourism Trust (FITURCA) concluded its participation in the World Travel Market with outstanding success. Negotiations with airlines were focused primarily on expanding connectivity with the major European markets to and from the destination in the upcoming years. The event, which was held from November 7 to 9, 2022, is regarded as the most representative of the European industry.
“Europe is a market where Los Cabos has a lot of potential for expansion. In order to increase flight connections with the region, we are in close communication with the major airlines. This is accomplished in light of the new travel patterns that motivate European travelers to reconsider their travel plans to the region and the business opportunities among professionals seeking alternative beach destinations that provide first class services that exceed their clients expectations. In this regard, Los Cabos provides a wide range of five-star accommodation options and spectacular natural settings that combined offer unique and personalized experiences.” commented Rodrigo Esponda, General Director of the Los Cabos Tourism Trust.
Los Cabos maintains its national and international positioning as a premier destination. It offers a diverse range of experiences, food and accommodations that allow you to enjoy safe stays with the highest quality standards.
An excellent strategy to develop this emerging market for the upcoming years is to increase and improve air connectivity with the major cities of the European continent. In 2021, a total of 35,000 visitors arrived from Germany, France, and the United Kingdom.