The most cherished memories of a trip are not always captured in an image; they often reside in the flavour of a dish, the aroma of traditional cuisine, or the colours of a table steeped in history.
In Loreto, the heart of its culture is reflected in recipes that beautifully highlight local ingredients. These dishes are a wonderful reminder of how simple and authentic cooking can unite people, celebrating genuine flavours and the essence of fresh, locally sourced produce. You are invited to savour each dish as a true expression of its rich traditions.
The clam, one of the most emblematic dishes, is celebrated as an essential part of this tradition. Prepared in various ways, such as pickled or tatemada, this treasure of the sea symbolizes the culinary legacy.
Alba Lucero Magdaleno Arriola, from the beautiful town of Loreto, is passionate about showcasing the vibrant culture of her community. With a mother from Michoacán and a father from Chiapas, she embodies Mexico’s rich diversity. As the President of the Association of Restaurants and Bars of Loreto, Alba is key in promoting the town’s culinary scene and lively events. She warmly invites everyone to experience the charm of Loreto and join in the festivities throughout the year! Get ready for the excitement of the Festival de Primavera on March 28, the Festival de la Almeja on June 6 and 7, and the enchanting Festival de Otoño —formerly known as Noche de la Conquista— on October 26. Celebrate, savour delicious flavours, and create unforgettable memories in Loreto!
The events in Loreto play a crucial role in strengthening community ties by supporting various essential causes. Each event is dedicated to an initiative, such as aiding the Fire Department, the Red Cross, or local kindergartens. These efforts promote Loreto and enhance the entire community’s well-being.
How old is the Festival de la Almeja?
Last year marked the tenth edition of our event, and we successfully attracted a broad audience in Loreto. Many visitors came from Ensenada, Tijuana, Mexicali, Los Cabos, La Paz, and Ciudad Constitución. We also welcomed international tourists, some of whom have made Loreto their home.
How many restaurants participated, and how many attendees have you had?
The invitation is open to any restaurant who wishes to join. The participating restaurants include Los Mandiles de Santa Lucia, El Zopilote, Café Olé, La Terraza Sushi Bar, Ocotillo, Wine Cellar Nopolo, Los Olivos, Vista al Mar, Bajamar, Restaurante Oasis, and Asador Super Burro. We started with 350 attendees and have had as many as 850. The event has always been held at the Malecón dock.
What has changed over the last 10 years?
In the past two years, a clam ban has been in effect. Last year, we held our annual Festival de la Almeja. Still, this time without clams, we need to raise awareness about the importance of protecting our local resources. This message was crucial for the community. We aim to promote the sustainable management of the raw materials for our main dish to ensure that clams will still be available. They must be cared for so that when harvested, people can enjoy them in compliance with the regulations and permits established by the authorities.
What are the objectives for this year?
We strive to maintain a maximum attendance so that everyone can fully enjoy the event experience.
The Loreto Restaurant and Bar Association was founded to promote the destination more comprehensively. “It’s not enough to rely solely on the authorities, who may overlook certain crucial aspects while they do their job. For instance, there has been a significant need to emphasize Loreto’s gastronomy. Previously, this element was often excluded from promotional strategies, as the destination was primarily recognized for sport fishing.”
To identify and showcase Loreto’s strengths, the Festival de la Almeja organisers will embark on a new festival after a decade of experience. This latest event aims to diversify and enhance the range of activities available, contributing to local development and promotion. Scheduled for early spring, the Festival de Primavera aligns with a busy tourist season and offers fresh entertainment and enjoyment opportunities. Initially launched independently, the festival has received support from sponsors, including local businesses, and backing from local authorities over the years.
The Festival Noche de la Conquista took place for 15 years. However, in October 2024, it was transformed into the Festival de Otoño on Romania Street, featuring an entirely renewed concept. This fresh and versatile approach successfully avoided monotony by introducing innovative proposals. The new concept was well received by both attendees and organizers.
What changes were made to the Festival de Otoño?
The event featured five bands, including live musicians, DJs, and guest chefs preparing food from partner restaurants. The ticket price included an open bar, which added to the excitement. We started earlier than usual, and attendees were thrilled with the new concept. They were enthusiastic, danced, and mingled throughout the evening. It truly felt like a party.
What is the identity of the Festival de Primavera?
We envision an exciting gathering where everyone can come together at one magnificent communal table, enjoying a carefully curated menu highlighted by the talents of esteemed guest chefs. Inspired by the successful Desértica Cocina event two years ago, featuring the renowned Chef Javier Plascencia, we are eager to create a similarly unforgettable experience. The perfect location has yet to be confirmed for this extraordinary culinary celebration! Stay tuned for the location details!
