The Los Cabos Tourism Trust (FITURCA) is proud to commemorate World Tourism Day tomorrow, September 27, 2024, by highlighting Los Cabos as the Mexican destination with the most national and international promotion in eleven priority markets: United States, Canada, Mexico, Colombia, Brazil, Australia, United Kingdom, Spain, France, Germany and Japan. This celebration highlights not only the beauty and diversity of the destination but also Los Cabos’ commitment to sustainable and responsible tourism.
Since the beginning of the year, Los Cabos has implemented a comprehensive promotional strategy that has impacted a significant number of people around the world. It has participated in more than 140 international events and fairs, held 35 seminars and organised 35 familiarisation trips, attracting operators and agents from different markets. In addition, it has interacted with more than 4,000 travel agents in key markets, thus strengthening the destination’s presence in the global tourism arena.
“World Tourism Day 2024 provides us with a unique opportunity to reflect on tourism’s positive impact on our communities and the world. In Los Cabos, we are committed to promoting tourism that not only attracts visitors but also contributes to the well-being and peace of our region. We invite everyone to discover the beauty and hospitality of Los Cabos, a destination where wellness and nature meet in perfect harmony,” said Rodrigo Esponda, general director of FITURCA.
In 2024, Los Cabos expects to close with the exact figures as in 2023, welcoming 3.8 million tourists. The destination remains committed to the diversity of activities visitors can enjoy, thanks to its wide range of luxury, exquisite and sustainable gastronomy recognised by the MICHELIN Guide, and exciting outdoor adventures, among others.
With more than 550 weekly flights from 31 U.S. destinations, 16 domestic destinations, and soon one from Germany, travel to Los Cabos has never been more affordable. The destination continues to expand its direct connections to Europe and South America, making it easier for more travellers to discover this paradise.
On World Tourism Day 2024, FITURCA reaffirms its commitment to maintaining Los Cabos as an international benchmark, not only for its luxury offer but also for its leadership in sustainability and the creation of unique experiences that generate well-being for visitors and local communities. Los Cabos is a destination continually transforming to meet the expectations of the most discerning travellers while protecting and respecting its natural beauty.
Los Cabos’ promotional strategy has been recognised over the past two years with more than 30 awards from prestigious awards such as the Travel Weekly Readers Choice Awards, Travel Weekly Magellan Awards, MarCom Awards, TravelAge West WAVE Awards, Virtuoso Travel Awards, Global Traveler Leisure Lifestyle Awards, Travvy Awards, Davey Awards and Travel + Leisure. These awards reflect the quality and effectiveness of the actions undertaken to position Los Cabos as a leading destination.
