Los Cabos to Bring Together 110 buyers from 13 countries at VIP Summit.

The 18th edition of the VIP Summit began yesterday, Monday, November 18, and will run until November 20, 2024, at the Hacienda del Mar Autograph Collection. This annual event will bring together tourism industry leaders from around the world to explore innovation, investment, and economic growth both in the destination and globally.

Ernesto Coppel Kelly, founder and Chairman of the Board of Grupo Pueblo Bonito Golf & Spa Resorts, gave a keynote address this morning in which he shared his vision for Los Cabos’s remarkable growth. A key figure in the development of the hotel sector, Ernesto Coppel focused his presentation on how Los Cabos has become one of the world’s leading tourist destinations.

“Los Cabos has positioned itself as an aspirational destination that attracts visitors seeking luxury experiences at competitive prices. All the stars are shining in Los Cabos, and people want to live those same exclusive experiences,” said Ernesto Coppel. “We are here to offer an unforgettable experience to all who wish to explore this unique destination. Los Cabos is among the top destinations in Mexico, and we will continue to invest to bring the best to our visitors,” he concluded.


The VIP Summit Los Cabos is a key platform for business development and networking. In this edition, 110 companies from 13 markets will participate: Mexico, United States, Canada, Australia, Spain, France, United Kingdom, Colombia, Japan, Brazil, Germany, New Zealand and Italy. In total, 350 participants, including suppliers and strategic partners, are expected to attend, with whom more than 1,600 business meetings will be held.


Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA), commented: “The VIP Summit is fundamental to strengthen collaboration between tourism industry stakeholders. We want to integrate even more local and international business partners this year.

To maximize business opportunities and maintain Los Cabos as a globally competitive destination”.

This event will facilitate meaningful connections between participants and enhance business opportunities in an environment designed to foster collaborations that contribute to Los Cabos’s national and international positioning.

Los Cabos continues to be an international benchmark in tourism thanks to its robust air connectivity and wide range of tourism services. With more than 18,500 rooms available, including luxury options and a wide range of gastronomic and adventure experiences, Los Cabos welcomes VIP Summit 2024 participants.

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