Winter invites us to slow down, reflect, and take a closer look at the stories that give meaning to the places we live in and visit. In this Winter Edition of Tendencia El Arte de Viajar, we pause to listen to voices that have shaped legacy, identity, and community in Baja California Sur.

Through these interviews, we explore journeys defined by passion, discipline, and purpose. Stories of individuals who have evolved with time without losing their essence— entrepreneurs, creators, social leaders, and visionaries who see success as a balance of growth, responsibility, and human connection.

This edition is a journey through gastronomy, design, hospitality, philanthropy, and art— but above all, through the people behind each project. Each conversation offers an intimate look at the challenges, decisions, and dreams that have shaped a destination as dynamic as it is authentic.

We believe that travel is also about discovering the stories that sustain a place. That is why, this winter, we celebrate the value of experience, thoughtful craftsmanship, and a deep connection to community and environment.

Thank you for joining us in this unhurried seasonal read. May these pages inspire, connect, and remind us that true luxury lives in the stories that endure.