The Los Cabos Tourism Board (FITURCA) shared information about their work and statistics from the past year at the Playa Grande Resort in the “Missions” conference room, where they also presented their new 2024 strategy to promote the destination.
Rodrigo Esponda, Director of the Los Cabos Tourism Trust, was the speaker at the presentation and explained the data on digital marketing and tourism development, air connectivity, creativity and international production of the destination. During his presentation, he provided precise figures related to the tourism industry. For instance, the total number of passengers in 2023 was 3.85 million. He also shared information about the activities that visitors prefer, which include terrestrial nature (56%), aquatic nature (10%), cultural and gastronomic (14%), and wellness and events (20%). On average, visitors stay for 7.2 days.
Group business grew by 69.2% in 2021. In 2023, 94% of planners chose Los Cabos due to its exceptional service standards throughout the value chain. This contrast confirmed the growing interest of event planners in the destination. These developments in the business landscape are indicative of a robust economy and a thriving market, which is poised to attract more investment and opportunities for growth in the future.
In addition, 64% of residents reported a positive impact of tourism on the community, indicating that it generates employment and improves their quality of life.
Public relations work is being conducted in the United States, Canada, Mexico, Colombia, the United Kingdom, Spain, and Germany.
This year’s strategy will be to # MAKE LOS CABOS A GLOBAL TOURIST BRAND.
The continuous work of FITURCA allows us to differentiate ourselves; and provides benefits for locals and tourists to strengthen the municipality of Los Cabos.
