The most “avant-garde” event, Mercedes-Benz Fashion Week Los Cabos, arrived at the Southern Californian destination yesterday, sponsored by Marriott Bonvoy and Banorte, with Saudi Arabia as the guest country. Four Mexican and six Saudi designers will present their collections from April 2nd to 6th, 2024.
Solaz, a Luxury Collection Resort in Los Cabos, consolidated as a venue this year with the arrival of Mercedes-Benz Fashion Week Los Cabos to inspire fashion lovers with its iconic architecture. In addition, designers will be inspired to create garments with the art on display and the natural and historical elements of Baja California Sur that adorn the rooms and common areas of the hotel.
The Luxury Edition, a significant event in the fashion calendar, will showcase four national firms: Abel Lopez, Alfredo Martinez, Kris Goyri, and Sandra Weil. In addition, Saudi Arabia and The Saudi Fashion Commission will present six of their 100 designers: Dazluq, Khawla Al Aiban, Kaf by Kaf, NH Designer Nora Al Shaikh, and Waad Aloqali. These designers will be featured in both individual formats and a group exhibition.
The “Simplicity and Femininity” collection is from the KHAWLA ALAIBAN brand, created by Khawla Al-Aiban, a Saudi designer. The collection is a reflection of her journey of self-expression and creativity. It showcases her preference for simplicity and femininity, and the designs celebrate the beauty of individuality and personal growth.
Inspired by nature and the serene moments that surround her, Khawla endeavours to encapsulate the essence of femininity and beauty in each of her creations. Her style embodies an elegantly simple reflection of feminine subtlety and power in every detail.
The purpose of the event is to enhance the creative industries and promote tourist areas of the cities it visits. The luxurious edition of Mercedes-Benz Fashion Week Los Cabos aims to create exhibition spaces for local and national audiences and expand to the international market. This year, the event plans to reach out to Saudi Arabia to showcase the fashion industry and promote Los Cabos as a tourist destination in the Middle East.
The purpose of the event is to enhance the creative industries and showcase the tourist attractions of the cities it visits. The luxurious edition of Mercedes-Benz Fashion aims to leave a lasting impression on Los Cabos through its commitment to vision, dedication, and excellence in fashion.
