Under the stars: Los Cabos International Film Festival opens its 2024 edition with Better Man

The day has finally arrived! The Los Cabos International Film Festival opened yesterday, Wednesday, 4 December, at the iconic Crania, a space in San José del Cabo that combines art and music and now expands into film.

The Los Cabos International Film Festival stands out for its cultural and artistic offerings and the economic impact it generates in the region. This event, which brings together filmmakers, actors, producers and film enthusiasts worldwide, has become a promotional platform for Los Cabos and a key driver of economic development. Increased tourism, international promotion of the destination, impact on the creative industry and collaboration with local businesses all come together at this unparalleled event in the region.


The Festival that we are fortunate enough to attend not only brings economic and tourism revenue to the destination but also nourishes the cultural atmosphere of the place. In San José del Cabo, the magic of the Art Walk transforms the historic centre into a space full of art, music and creativity. At the same time, events like the Juegos Florales celebrate literature and local talent. The art galleries, with their unique pieces and connection to international artists, complement this cultural experience. On the other hand, Cabo San Lucas stands out for its nightlife entertainment proposal, combining gastronomy, live music and recreational activities around its iconic Arch and Marina. This duality between culture and entertainment makes Los Cabos the perfect setting for an event of the Festival’s stature.

The film festival has begun!

The Los Cabos International Film Festival: Encuentros de Cine kicked off its eagerly awaited 2024 edition with an emotional opening ceremony and an outdoor screening under the stars, where guests and the audience gathered to enjoy a magical night. The Latin American Premiere of Better Man, the latest film by Michael Gracey (The Greatest Showman), who follows the life of British singer Robbie Williams, one of the most essential pop stars in the world, took place.


The opening ceremony was presided over by journalist and director of Sensation Mexico, Cristina Ibañez, who welcomed the attendees, highlighting the growth and transformation of the festival, which this year extends to new venues in San José del Cabo, further consolidating its presence and commitment to cinema.

Also present were Alfonso Pasquel Bárcenas, president of Los Cabos Arte y Cultura A.C., who celebrated the importance of the Festival as an element that strengthens tourism and local culture; Fernando Ojeda Aguilar, undersecretary of Tourism and Economy of the Government of Baja California Sur; Tania Covarrubias, director of the Institute of Culture and Arts of Los Cabos; and José José Miguel Álvarez Ibargüengoitia, general coordinator of the Mexican Institute of Cinematography (IMCINE).

Festival directors Alejandra Paulín, executive director, and Maru Garzón, artistic director, addressed the audience, celebrating the diversification of this year’s film programme and the close link between the festival and the film community.

Alejandra Paulín expressed her enthusiasm for the return of the Festival after a break that allowed the vision of the Festival to be strengthened. For her part, Maru Garzón highlighted the diversity and plurality of national cinema and the international premieres linked by music that this year form part of the programme and will be screened in the stunning natural settings of Los Cabos.


The opening of the Los Cabos International Film Festival 2024 marked the start of a memorable edition, uniting the magic of the seventh art with the unparalleled cultural environment of Crania. Attendees were treated to a unique experience highlighting the connection between film, music and art, reaffirming the festival’s commitment to excellence and creativity. With the premiere of Better Man, the festival promises to continue to surprise with a programme that celebrates global talent and strengthens Los Cabos as a cultural epicentre of international stature.


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Tendencia El Arte De Viajar
Tendencia El Arte De Viajar
Usuario administrador con los privilegios más altos (usar con precaución).

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