The last few years have had a tremendous impact on the tourism industry around the world, but they have also provided a great lesson. Resilience is perhaps one of the greatest attractions of Baja California Sur. It may sound paradoxical, but it is not.
it is simply a matter of being in the right place at the right time. It was not easy to face the crisis, but as Helen Keller said: “When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one which has been opened for us.”
The entrepreneurship and will of the people of Baja California Sur have developed culinary experiences, cultural events, sensory appreciation of the environment, care for the environment plus a growing and buoyant real estate industry that expands the residential, hotel, and service offers, adapting to the new lifestyle. Many situations are here to stay like work from home, new and renovated spaces that facilitate interaction, and the innovative concept of digital nomads.
This is precisely the fortunate circumstance of the last few months, where the tourism industry flourished at levels not seen before the pandemic and optimistically showing excellent years to come, although of course it also implies the joint work of government and private initiative.
Proof of the above is the international success of events such as the Bisbee’s Black & Blue Tournament, the Tennis Open, private golf tournaments, nautical sailing, windsurfing, and kitesurfing competitions; as well as the traditional Baja 1000 race, off-road motorsport. Which, by the way, is the quintessential family activity for the Baja California Sur culture.
The peninsula is also a gastronomic fantasy for travelers who experience the result of a great synergy, where national and international chefs, ingredients, flavors, and techniques work together.
In this issue of Tendencia, you will read about the recent expedition to the municipality of Loreto: Puerto Agua Verde, Isla Catala, Loreto, San Javier, and Santo Domingo. We propose that when you decide to take your own tour, you hire the services of local guides, they are the ones who have knowledge of the area and can share stories with the charisma that characterizes the people of Baja California Sur.
We are completely sure that you will be surprised when you see the picture of the golden lions that arrived on the peninsula on the Jesuits’ boat, who before sailing to the New World were in China. Several gifts are on display in the museum of the church of San Javier.