The Los Cabos Tourism Trust (FITURCA) recently organized promotional and marketing events in England. The main objective was to enhance the reputation of this tourist destination, widen its market base, and attract more visitors. The events were designed to capitalize on this destination’s increasing demand among British tourists.
Los Cabos was well-represented during the promotional week with the participation of 11 hotels in various events. Solmar, Casa Dorada, Hyatt Inclusive Collection, Le Blanc, Hard Rock, Nobu, Viceroy, Montage, and Ventanas al Paraíso, distinguish themselves as exceptional ambassadors of the destination’s hospitality and unique experience.
“The United Kingdom is a relevant market for Los Cabos in terms of tourism development and deserves our full attention. Our goal is to boost the interest that its visitors and industry experts have shown recently. Los Cabos stands out as an internationally renowned beach destination that consistently exceeds their expectations in terms of leisure and business, offering high standards of service and quality to all its visitors.” Commented Rodrigo Esponda, Director of the Los Cabos Tourism Trust.
Promotional events included:
Presentation in Cheltenham: Attended by 15 travel agents in the city of Cheltenham, highlighting the attributes and experiences that make Los Cabos a must-see destination.
Presentation in Manchester: Attended by 25 travel agents interested in discovering more about Los Cabos, the presentation emphasized the broad portfolio of accommodations and the multiple experiences available in the destination.
Cocktail presentation in London: Meeting of 60 travel agents to learn more about Los Cabos. During this occasion, the natural beauty, hospitality, and diversity of experiences the destination offers visitors to were highlighted.
Presence at The Meeting Show: Essential for Meeting Planners. During the fair, 15 meetings were conducted with industry professionals, where the benefits of hosting events and conferences in Los Cabos were highlighted and presented.
Meeting with Karen Joyce, the General Manager of Virtuoso in the United Kingdom: During our discussion, we focused on promoting Los Cabos as a luxurious destination for discerning travelers, in line with our strategy for the luxury market. The representatives from FITURCA were also present at the meeting.
As a travel destination, Los Cabos is committed to promoting inclusion and equal opportunities for women in travel in the United Kingdom. This is demonstrated through its participation in the Women in Travel Forum (IWTTF), where relevant women in the travel industry are highlighted.
Media Day: aims to showcase the destination’s innovative, captivating, and unique experiences to gain exposure in prominent UK media outlets.
We’re conducting promotional activities in response to the increasing number of British tourists visiting our destination. The main goal is to capitalize on their interest and raise awareness about Los Cabos, ultimately inspiring them to stay and revisit.